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Project: Forest and Wood Products Sector Workforce Analysis

Funding: The Forest and Wood Products Inclusion Council,
facilitated by the U.S. Endowment for Forestry and Communities, Inc.
Year: 2023 - 2024

Journal Article: March 20, 2026

What Drives Individuals to Pursue Careers in the Forest Sectors?

Despite its contributions, the forest sector in the United States faces persistent challenges in recruiting and retaining young, diverse, and skilled individuals. These challenges highlight the urgent need to understand what factors are influencing and shaping individuals’ decisions to pursue careers in the forest sector. This study, therefore, aims to identify the career values prioritized by the forestry and wood products/science university students (future workforce) and compares them with the current forestry and wood products/science professional workforce. A survey of 86 students and 397 employees shows that both respondent groups place a high importance on specialization, reflecting a shared desire for roles that require complex problem-solving and high-level knowledge. However, significant differences emerged since students rated mobility, work-life balance, and diversity higher than employees, while employees emphasized the social and management aspects of their roles, independence in their work, and their salaries more than students. These preferences may reflect generational shifts in work expectations or a limited understanding of current industry demands. Employees have more exposure to workplace hierarchies and leadership roles and may have adjusted their values to align with industry standards and realities of professional practice over time. Demographic analysis revealed that educational background and sociodemographic characteristics significantly shaped value preferences, especially values like independence, work-life balance, and diversity.

Journal Article: September 2025

From asking “would I be ready?” to “would I belong?”: Preparedness perceptions of forest and natural resources university students in the United States to enter the workforce

Despite its economic contribution, the forest and related natural resource (FNR) sector in the U.S. faces significant challenges, which higher education has been instrumental in overcoming. This study aims to investigate the patterns of entry of university students into the FNR workforce, with a focus on their perceptions of preparedness to enter the workforce. We followed the perceived fit theory as a framework to model students' preparedness. Based on survey results, we found students chose “analysis, synthesis, and critical skills” as their highest level of competency development. However, within the same measurement, the recruiters placed significantly high importance on “responsibility and perseverance” competency. We discuss the differences in perceptions between Gen X recruiters and Gen Z students from generational perspectives in the workplace. Furthermore, we highlight the broader competency units that these students and recruiters have selected. Theoretically, “analysis, synthesis, and critical skills” and “responsibility and perseverance” are grouped into “lifelong learning.” However, despite lifelong learning being considered essential for cultivating a versatile, adaptive, and employable workforce, further analysis reveals a significant negative correlation between students' lifelong learning competencies and their perceived preparedness for entering the workforce. The significant negative correlation is also found on student respondents who identified themselves as Black, or woman, or other gender identity, suggesting the less sense of belonging. Leaders of the FNR program could facilitate chances for students to articulate their experiences of belonging, through mentorship or networking based on shared social identities or life stages.

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Presentations

Society of Wood Science and Technology International Convention:
July 3, 2024, Portorož, Slovenia

International Union of Forest Research Organizations (IUFRO) World Congress:
June 27, 2024, Stockholm, Sweden

Society of American Foresters (SAF) Rising Professionals Conference:
February 8, 2024, Baton Rouge LA US

Forest Products Society (FPS) Southeastern Forest Products Showcase:
January 8, 2024, Starkville MS US

©2026 by Pipiet Larasatie. The views and opinions expressed herein are strictly those of the page author. The contents of this page have not been reviewed or approved by Virginia Tech.

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