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Competitive Forest Sector

Through Research
Through Teaching
Through Community Development


About Me

Interdisciplinary scholar and social scientist studying competitive marketing and business management strategies of forest sector industry, including business development of engineered wood products (Cross Laminated Timber/CLT), public perceptions of wooden multi storey building (Tall Wood Buildings), digitalization in business, and gender diversity in the forest sector workforce and higher education.


Top 5 Selected Publications

Global CLT industry in 2020: Growth beyond the Alpine Region

The “Catch-22” of Representation of Women in the Forest Sector: The Perspective of Student Leaders in Top Global Forestry Universities

“From nude calendars to tractor calendars”: The perspectives of female executives on gender aspects in the North American and Nordic forest industries

What Does the Public Believe about Tall Wood Buildings? An Exploratory Study in the US Pacific Northwest

Indonesian Furniture Producers: Change Makers or Change Takers?

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Me on CoF Biennial Report 2017 and 2018.

Contact Me

119 Richardson Hall, Corvallis, OR, USA 97331

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